As a marketing consultant, what are the unique insurance coverages that you need to properly protect your business?

Today, we’re going to answer that question.

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Insurance for Marketing Consultants

As a marketing consultant, what are the coverages you need to properly protect your business?

First and foremost, you’re going to need general liability insurance.

General liability insurance is a broad range of liability coverages, mostly for first-party bodily injury, property damage, ( think slip, trips, and falls), even if you’re not going into your client’s business locations this is still necessary coverage.

Even if you’re working from home, there are many aspects of general liability that pertain to the work marketing consultants do every day. General liability more commonly comes for marketing consultants line of business, which is a business owner’s policy, which is also going to include your property coverage.

Property coverage is going to be your computers, any equipment you have, video equipment, lighting equipment, any servers that you may have if you’re running servers for some reason.

Marketing consultant business owner’s policy is going to be pretty inexpensive and is well worth the cost to the benefit that you get in protection.

Professional Liability for Marketing Consultants

The largest risk exposure that you have as a marketing consultant is in your professional liability.

Professional liability insurance covers your professional expertise, your professional work product. If you are making certain guidance, certain advice, providing input on direction and potential returns or results from certain marketing campaigns, your professional liability is what’s going to pick up that exposure, making it easily or quite possibly, the most important coverage of your business insurance program.

Cyber Liability for Marketing Consultants

Now you may be saying, “Ryan, I don’t take payments online. I’m a small business. Why do I need cyber liability?”

The answer is social engineering. Social engineering impacts every business, from single-person marketing consulting agencies up to Fortune 500 companies. Everyone across the board is a target for social engineering because what these cybercriminals are looking to do is get some piece of your information and some piece of information of any of your clients, and they are using you as a jump off point to go after your clients.

Cyber insurance is the only answer to this scourge.

Cybercriminals are most likely not going to attack your business. They’re going to attack your clients using your name and your likeness. They may recreate your email signature and try to get money or passwords or whatever out of your clients. And that is the scary part and why you need cyber liability insurance.

The Rub

This is the package of coverages that I would recommend for most marketing consultants and agencies.

You may also need Workers’ Comp or some other coverages as well.

But this is what we do here at Rogue Risk.

We work with small businesses to help them get the insurance coverage they need on their own terms at a price they can afford, making sure they’re properly covered, and explaining everything along the way.

That is why we focus on small businesses, and for you, making sure that you have the best insurance program possible for your business.

If this is the kind of relationship that you would like with your insurance provider, we would love to talk to you.

• You can call or text us at 518.960.6600,
• Click here to contact us via email.

I look forward to introducing you to a new way of viewing your insurance program.

Thank you,

Ryan Hanley